ChatGPT

The rapid development of generative language models such as GPT-5 and Gemini has fundamentally changed how people search for information on the internet. Users no longer want to scroll through long lists of results with thousands of links – they expect instant, direct and meaningful

In recent years, digital promotion has changed dramatically. Where Google used to be the main source of traffic, today users are increasingly turning to large language models such as ChatGPT, Gemini, Claude and others. People click on links less and less and instead get ready-made answers

The outgoing year 2025 has been a triumphant one for artificial intelligence. Its all-encompassing integration has shown up in every sphere, and in marketing it has been especially powerful.

We have already talked about how the rules of reputation management and SEO promotion for brands

Constant change is built into digital marketing. With the rapid rise of GenAI, this natural volatility is only intensifying. New tools, platforms and communication formats are emerging all the time. Strategies that seemed effective just a year ago can now deliver zero impact or even

Chatbots have become a key tool for automating business processes. They support sales, analytics, personalised communication and content creation. Thanks to AI and large language models (GPT, Claude, Gemini and others), modern bots understand conversation context and user intent, making

AEO and GEO: What’s the Difference and Why They’re Really the Same Strategy

AI search is changing how people look for and find information. But along with that, marketers now face a new question: what should we even call the process of optimizing for search powered by artificial

Over the past three months, LinkedIn has significantly strengthened its position in AI search and has become one of the key sources that neural networks rely on when generating answers. From November 2025 to March 2026, the platform moved from outside the top 20 to becoming one of the most

In early 2025, ChatGPT began displaying product cards with images, prices, reviews, and purchase links when it detected clear buying intent in a prompt. This feature, known as ChatGPT Shopping, quickly became one of the most talked-about new entry points in product discovery.

Profound

When a potential client looks for a contractor, they are increasingly turning not to traditional search, but to AI platforms. Instead of opening a page with dozens of links, they ask a question in ChatGPT, Perplexity, Gemini, or DeepSeek — by voice or text, in plain natural language. For