Overview

AI is killing traffic: here’s what you need to know about Google AI Mode so your business doesn’t lose customers. Today Google is no longer just a classic search engine that shows a list of blue links with keywords in the title or description. Instead, it delivers rich answers

In recent years, digital promotion has changed dramatically. Where Google used to be the main source of traffic, today users are increasingly turning to large language models such as ChatGPT, Gemini, Claude and others. People click on links less and less and instead get ready-made answers

Constant change is built into digital marketing. With the rapid rise of GenAI, this natural volatility is only intensifying. New tools, platforms and communication formats are emerging all the time. Strategies that seemed effective just a year ago can now deliver zero impact or even