AI

The rapid development of generative language models such as GPT-5 and Gemini has fundamentally changed how people search for information on the internet. Users no longer want to scroll through long lists of results with thousands of links – they expect instant, direct and meaningful

AI is killing traffic: here’s what you need to know about Google AI Mode so your business doesn’t lose customers. Today Google is no longer just a classic search engine that shows a list of blue links with keywords in the title or description. Instead, it delivers rich answers

In recent years, digital promotion has changed dramatically. Where Google used to be the main source of traffic, today users are increasingly turning to large language models such as ChatGPT, Gemini, Claude and others. People click on links less and less and instead get ready-made answers

What are GEO and AEO, and what should you do with your content to get traffic from AI answers?

Neural networks are radically changing the approach to online marketing. More and more users are asking questions not to search engines, but to ChatGPT, DeepSeek, Overview and other chatbots.

The outgoing year 2025 has been a triumphant one for artificial intelligence. Its all-encompassing integration has shown up in every sphere, and in marketing it has been especially powerful.

We have already talked about how the rules of reputation management and SEO promotion for brands

Constant change is built into digital marketing. With the rapid rise of GenAI, this natural volatility is only intensifying. New tools, platforms and communication formats are emerging all the time. Strategies that seemed effective just a year ago can now deliver zero impact or even

Chatbots have become a key tool for automating business processes. They support sales, analytics, personalised communication and content creation. Thanks to AI and large language models (GPT, Claude, Gemini and others), modern bots understand conversation context and user intent, making