FORECK.INFO Website Redesign & SEO Modernization Case Study

FORECK.INFO is a bilingual financial portal covering Forex, cryptocurrencies, stocks, commodities, and investment tools. The site has been online since 2009 and has gone through three major rebuilds. The latest was completed at the end of 2025.

This was not a clean-slate redesign. The site already contained more than 200,000 articles, two language versions, thousands of legacy URLs, and years of accumulated backlinks. Our job was to modernize the portal without losing the SEO value it had built over more than a decade.

About the Project

FORECK.INFO publishes market news, forecasts, broker reviews, and comparisons of crypto exchanges and wallets. Its coverage includes Bitcoin, Ethereum, EUR/USD, GBP/USD, gold, oil, equities, and other widely traded instruments.

The client needed a faster and clearer website that could support daily publishing and remain easy for editors to manage. A custom CMS would have made the project far more expensive, so we upgraded it to the latest version of Joomla instead.

The Main Challenge

The site’s age mattered as much as its size. Previous updates had left behind several generations of categories, templates, URL patterns, and formatting rules. Some pages had been moved or deleted, while external websites were still linking to their old addresses.

The audit revealed:

• thousands of legacy URLs and broken links;
• valuable backlinks pointing to missing pages;
• outdated or overlapping categories;
• duplicate and poorly connected language versions;
• older articles with weak metadata and inconsistent formatting;
• heavy images, overloaded navigation, and slow page loads.

Any structural decision could affect thousands of indexed pages, so the migration had to be planned around traffic, backlinks, and existing rankings.

Audit and Migration Plan

Before changing the design or CMS, we reviewed the category structure, URL patterns, indexing, metadata, internal links, loading speed, mobile behavior, and user paths through the site.

Pages with traffic or strong backlinks were retained or updated. Overlapping materials were merged, and outdated URLs were redirected to the closest relevant page. This old-to-new URL map became the basis of the migration and helped limit the usual post-launch loss in visibility.

A Clearer Website Structure

The old navigation had grown organically for years and no longer reflected how people searched for information. We reorganized the archive into clear sections for Forex, the stock market, commodities, crypto, blockchain, Bitcoin, altcoins, memecoins, insights, live charts, brokers, exchanges, and wallets.

For each section, we defined the nesting, URL format, metadata rules, and internal-linking logic. Valuable old pages were not removed automatically: they were transferred, consolidated, or redirected after review.

English and Russian Versions

FORECK.INFO publishes in English and Russian, but the two archives were not identical. Some articles existed in only one language, others had incomplete translations, and equivalent pages sometimes used different URLs.

We separated the language-specific URL trees, configured hreflang, connected equivalent pages, and prepared individual metadata for each version. The language switcher was also rebuilt so readers could move between available versions without landing on unrelated content.

Where AI Helped

Reviewing more than 200,000 articles manually would have taken far too long. We used AI for the repetitive groundwork: sorting large URL lists, flagging likely duplicates, matching English and Russian pages, clustering related content, and preparing draft redirect lists.

The final decisions still remained with specialists. AI helped process the data faster; it did not decide which pages should be kept, merged, or removed. This reduced both the preparation time and the client’s budget.

Why Joomla Made Sense

Building a custom CMS would have increased the cost and made the client more dependent on developers. Joomla already supported a large archive, multilingual publishing, extensions, and flexible SEO settings, so moving to its latest version was the more practical choice.

Editors can continue adding articles, categories, images, and metadata themselves, while ongoing updates and maintenance remain predictable.

Design, Content, and Mobile Experience

The interface was modernized without making the portal unfamiliar to returning readers. We redesigned the homepage, category pages, article cards, individual articles, navigation, live-chart modules, and rating pages. Light and dark themes were also added.

The archive was cleaned up at the same time. We standardized article layouts, improved weak headings and descriptions, added internal links, consolidated duplicates, and created practical templates for future publications.

On mobile, we simplified the menu and language switcher, adjusted article layouts, charts, tables, advertising blocks, and comparison cards. Long-form content became easier to read, and key sections required fewer steps to reach.

Broker, Exchange, and Wallet Ratings

The broker, crypto exchange, and wallet ratings are important both for readers and search traffic. We rebuilt them as full comparison pages rather than simple company lists.

Depending on the category, users can now compare vote counts, online status, year founded, minimum deposits, spreads, regulation, supported coins, jurisdiction, security features, platform type, mobile apps, and Web3 support. Each card links to a detailed review, and the methodology is explained on the page.

SEO and Technical Work

A large part of the work happened behind the interface. We recovered valuable URLs, repaired internal links, set up relevant 301 redirects, updated the sitemap and robots.txt, corrected canonical tags, removed duplicates, and improved the H1–H3 structure and schema markup.

The technical cleanup also included:

• image compression and lazy loading;
• responsive layout fixes;
• template and extension compatibility checks;
• stronger internal linking;
• optimization of categories, articles, and rating pages;
• preparation of suitable content for Google Discover.

Key pages loaded approximately 35–40% faster after the cleanup, and the mobile version became noticeably more stable.

Project Results

The 2025 rebuild gave FORECK.INFO a current technical foundation while carrying forward the strongest parts of the old site.

• more than 1,200 legacy URLs recovered through redirects;
• around 380 broken internal links repaired;
• more than 900 pages optimized;
• approximately 38% faster loading on key pages;
• 19% lower bounce rate;
• pages per session increased from 1.8 to 2.9;
• average time on site increased by 42%;
• mobile traffic grew by 31%;
• indexing errors decreased by 57%;
• organic traffic returned to growth within two to three months.

Conclusion

FORECK.INFO needed more than a visual refresh. The project required a careful rebuild of its structure, technology, SEO, content archive, language setup, and comparison sections.

Using the latest Joomla version and targeted AI-assisted workflows kept the budget realistic. The site is now faster, easier to navigate, and simpler to maintain, while retaining the value it has built since 2009.

If you manage an established website with thousands of pages or search traffic that cannot be put at risk during a redesign, we can help with CMS upgrades, SEO recovery, structural migrations, and large content archives.